Our Logo. Our Story.

We challenged the traditional way the fire services was served. We reimagined what was possible and geared our focus to support firefighters in performing their jobs safely. Our logo was inspired by our mission to serve those who keep our communities safe, and by our founder, John Witt's coat of arms/family crest.

The Safetek Profire logo includes a shield and a knight's helmet. Both of these elements represent essential components of what Safetek Profire and the fire service deliver: safety, security, protection, and service. The design of the helmet also has another connotation: the letter "W", signifying the Witt lineage. The colour red is synonymous with the fire service and fire rescue vehicles.

Our logo is our constant reminder of our commitment to our customers.