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President
At one time, I didn’t know there were fire truck salespeople – like most people, I just thought they showed up. We bring a passion and an integrity to the market, and care about what our customers need. We drive the truck once, our customers drive it countless times after that. I truly love what I do and couldn’t retire. I’d go crazy!
Artist: Beach Boys
Passions: Cruising, travel and fine dining.
Quote: “Success consists of going from failure to failure without loss of enthusiasm.” - Winston Churchill
Vice President
Having had the privilege of serving as a firefighter for many years, I know well the important role the fire service plays in keeping our communities safe. Firefighters are true role models and super heroes, and I am now honoured to help firefighters safely serve their communities.
Artist: Led Zeppelin
Passions: B&W Landscape Photography, Road Cycling and the Toronto Maple Leafs.
Quote: “Be brave enough to suck at something new.” - Unknown
Chief Financial Officer
With a Bachelor of Business Administration degree from the University of Prince Edward Island, Rebecca became a Charter Professional Accountant in BC in 2000. She has been an essential part of our team since 2012 and has been ‘letting it ride’ ever since!
Artist: Coldplay
Passions: Yoga, walking, reading and baking.
Quote: “The Serenity Prayer is my mantra.” - Unknown
Executive Assistant
Isabelle’s extensive administration experience and office support has molded her career in supporting high-level executives. Her role comes along with day-to-day variability, excitement and independence.
Artist: Elton John
Passions: Interior design and family time.
Quote: “SIMPLIFY - Live Simply, Live Well.” - Unknown
Product Specialist/Operations Manager
Ontario, Eastern Canada
From rail to road to fire, Gregory holds an extensive portfolio of industry knowledge. He has a 25 year background in transportation engineering, manufacturing and sales.
Artist: The Tragically Hip
Passions: Hockey coach dad, aspiring fishing pro, coffee addict and ex-pumpkin carving champ.
Quote: “Do the right thing, even when no one is looking. It’s called integrity.” - Unknown
Inside Sales Manager
With a background as a sales engineer, Sean joined the team in 2000 and has been an integral part of our growth. He has always had an interest in building mechanics and is continuously challenging the status quo of fire trucks to make them work better.
Artist: Stevie Ray Vaughan
Passions: Old cars.
Quote: "Honey, where's my super suit?" - Frozone
Production Manager
Western Canada
Tyson’s knowledge as a Commercial Transport Mechanic as well as time spent as a Volunteer Firefighter has shaped his career as a Production Manager.
Artist: All rock & classic rock
Passions: Mountain biking and skiing.
Quote: “The harder you work for something, the greater it feels when you achieve it.” - Unknown
Product Specialist
Alberta, Saskatchewan & South Eastern BC
Kyle spent over two decades working the streets as a career and paid on-call firefighter and Advanced Care Paramedic. His passion for fire services unique needs and operations are what make him an asset in guiding our customers.
Artist: Bob Dylan
Passions: Photography & Travelling.
Quote: “Just because you don’t understand it doesn’t mean it isn’t so.” - Lemony Snicket
Product Specialist
Western Canada
Alex has spent her career specializing in technical sales and project management at various levels of dealerships. Alex brings with her an enthusiastic approach to scheduling and organization that is always looking to “make it better”.
Artist: Too Many Zoos
Passions: Taking over the world.
Quote: “Change is inevitable, but struggle is optional.” - Kate Bilenki
Inside Sales
Eastern Canada
Colin comes with 10 years of diverse knowledge in firefighting, agriculture and heavy trucks. Having dealt in both rural and urban areas he looks forward to supporting customers and finding their best fit.
Artist: Good Music
Passions: Farming & Social Sports.
Quote: “Even if you fall on your face, you’re still moving forward.” - Victor Kiam
Inside Sales
Western Canada
Zachary grew up in New Brunswick where he put himself through school and managed group homes. He ventured to Alberta for a change in scenery where he spent 5 years working in the insurance industry before just recently relocating to BC with Safetek Profire.
Artist: Halsey
Passions: LGBTQ+ Rights, trying new restaurants, reading & astrology.
Quote: "I implore you: Try. Try to make the world a better place. Look inside yourself and recognize that change starts with you. It starts with me. It starts with all of us." - Judy Hopps, Zootopia
Marketing & Brand Manager
Through Emma’s passion for aesthetics and post-secondary education in emergency services, she curates a voice and visual for our brand elevating the connections we make at Safetek Profire.
Artist: Passenger
Passions: Calligraphy, stationery, photography and dogs.
Quote: “If you can dream it, you can do it.” - Walt Disney
Financial Accountant
With the help of Denise’s office side-kick “morkie” companion, Sam (woof), the pair assist in many areas of the finance department. Denise holds over 25 years of bookkeeping experience.
Artist: ABBA
Passions: Reading sci-fi romance novels.
Quote: “Bazinga!” - Sheldon Cooper
Accounts Payable
Janet comes with a range of professional backgrounds including work in television, the NHL and the NBA. You can also catch her on occasion in the office with her massive, but sweetheart dog, Wilson.
Artist: Watchmen
Passions: Photography, painting, yoga and organizing.
Quote: “La vie est belle.” - Unknown
Accounts Receivable
Having a Bachelor of Arts in Economics from the University of the Fraser Valley, Branden has established himself as a hard-working individual who always has a positive attitude. He is currently starting the process of getting his master’s degree in economics.
Artist: Rush
Passions: Building computers & history.
Quote: “Never put off till tomorrow what may be done day after tomorrow just as well.” – Mark Twain
Parts & Equipment Manager
Western Canada
Carey has served as an important part of our growth since 2003. He has spent most of his career working in the fire industry. Carey is passionate about work, family and many outdoor activities.
Artist: Led Zeppelin
Passions: His family, hiking & geocaching.
Quote: "Life is like a box of chocolates, you never know what you are going to get." - Unknown
Shipper & Receiver, Parts & Equipment
Western Canada
Rob is the master of all things shipping and receiving. He says Safetek Profire is a great place to work with great people.
Artist: Moonshine Bandits
Passions: Golf and watching his wife cut the grass.
Quote: “Happy wife, happy life.” - Rob’s wife
Customer Experience (CX) Team Lead
Eastern Canada
With 13 years of industry experience, Gord specialized in fire truck manufacturing before joining our team in 2013.
Artist: Dungeon Kru
Passions: Music Production & DJing.
Quote: “Get that garbage outta here!” - Jack Armstrong
Customer Experience (CX) Advisor
Eastern Canada
Since 2017, Will has played an important role serving our customers through his customer service and parts knowledge.
Artist: Motorhead
Passions: Music Production & DJing.
Quote: “That’s the way she goes.” - Ray Lafleur
Service Manager
Western Canada
Dorrie joined the team in 2002, building her career from our admin & finance department to management of our service department. She has truly paved her way by way of her notable achievements in leadership and industry knowledge.
Artist: U2
Passions: Wine tasting & doll collecting - usually at the same time…
Quote: “Life can be dramatic and funny all in the same day.” - Jennifer Aniston
Customer Experience (CX) Team Lead
Since 2017, Jeff has been an integral part of the Safetek Profire team with his ambition for new challenges and and willingness to learn new things.
Artist: All genres
Passions: Family, team sports and coaching.
Quote: “Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” - Vince Lombardi
Customer Experience (CX) Advisor
Looking for a change in his career, Mike joined our team in 2022 from past experience in automotive, retail and construction supply industries. Mike, enjoys learning and taking on new challenges. He believes to serve the community is a privilege, but to serve our brave members of the fire service is truly an honour.
Artist: Dr. Dre
Passions: Food, family, friends and his faith.
Quote: "Hard choices, easy life. Easy choices, hard life." - Jerzy Gregorek
Manufacturing Coordinator
Western Canada
Nick is a driven automotive enthusiast with an engineering mindset that is constantly thinking about what makes things work and how they can be better. He grew up enjoying automotive with his father and has spent over 11 years working with fire & emergency vehicles.
Artist: Cody Johnson
Passions: Hunting, working out, video creation, computer design & family.
Quote: "You miss one hundred percent of the shots you don't take." - Wayne Gretzky
Customer Experience (CX) Advisor
Laura is an all-star mom to 3 kids, a cat and a bunny. She is a proud ‘goalie mom’ and plays baseball on a co-ed team in her community.
Artist: No Particular!
Passions: Cooking, family, animals and hockey.
Quote: "Every day may not be good, but there is something good in every day." - Unknown
Emergency Vehicle Technician
Eastern Canada
Eddy’s success as an EVT has been rooted from his passions relating to mechanical and electrical projects. He’s gone from building bicycles as a kid to fire trucks, cars and motorcycles professionally.
Artist: Rolling Stones
Passions: Automobile & motorcycle building & restorations, RC helicopters, drones, cars and electric guitars.
Quote: “Get busy living or get busy dying.” - Stephen King
Emergency Vehicle Technician
Eastern Canada
Matthew, is a dual mechanic with a 310T Truck & Coach and is 310S Automotive Service Technician. He has always been passionate about his trade and would find himself disassembling and reassembling toy vehicles as a kid.
Artist: Anything Good
Passions: His dog, traveling with his girlfriend & watching sports.
Quote: "The saddest thing is life is wasted talent. You could have all the talent in the world, but if you don't do the right thing, then nothing happens." - A Bronx Tale
Master Emergency Vehicle Technician
Alberta
Devon, is a dedicated mechanic who has a passion for the outdoors – especially snowmobiling. He is soon to be married to his fiancé, Megan, who he shares random adventures with along with their Sheltie dog.
Artist: Dallas Smith
Passions: Outdoors, snowmobiling and adventures.
Quote: "Get after it." - Berta
Senior Technical Advisor
Western Canada
A legend in the industry, Al’s 30 years of experience as a firefighter combined with over 45 years of experience building and fixing fire trucks, gives him the insight to solve any problem.
Artist: AC/DC
Passions: Building/Maintaining race & muscle cars, racing and spending time with his wife & granddaughter.
Quote: "Racecar spelt backwards is still racecar." - Unknown
Lead Hand, Welding Supervisor
Western Canada
Starting out as a welder fabricator, Kerry holds over 37 years of fire truck manufacturing and repair experience. With a short timeline to his well-deserved retirement, Safetek Profire is soaking up all they can of his irreplaceable leadership and commitment.
Artist: Anything, but country!
Passions: Bow hunting & fly fishing.
Quote: "Keep calm and go hunting." - Unknown
Emergency Vehicle Technician
Western Canada
As a constant innovator and fixer, Tom thrives in his career as a welder/ fabricator and has been loving it for over 30 years.
Artist: No Particular!
Passions: Fishing, hunting and golf.
Quote: "Growing old is mandatory but growing up is optional.” - Unknown
Emergency Vehicle Technician
Western Canada
From cars to boats, Nicholas has always had an interest in the mechanics of how things work. He works in a rewarding role as an EVT where he applies his skills to some of the most technical vehicles there is.
Artist: STP
Passions: Quading, drawing, building and weekend adventures.
Quote: “Love the life you live, live the life you love.” - Bob Marley
Emergency Vehicle Technician
Western Canada
From agriculture, the truck industry and custom vehicles, Robert holds a wide base of knowledge that is evident in his quality workmanship.
Artist: Colter Wall
Passions: Dirt biking, drag racing and hanging out with his wife & kids.
Quote: “If you fulfill your obligations everyday you don’t need to worry about the future.” - Jordan B. Peterson
Emergency Vehicle Technician
Western Canada
Born in Fiji, Shad joins us with a love for firefighting and cars. Being a Red Seal Truck and Transport Technician, Shad holds a wide range of knowledge and expertise in the industry.
Artist: Garth Brooks
Passions: Firefighting, cars, camping & cooking.
Quote: “Just keep taking chances and having fun.” – Garth Brooks
Building Maintenance
Western Canada
After many years as a small business owner and Licensed Automotive Mechanic, Ken joined Safetek Profire to keep busy and stay involved in the automotive industry. Ken is key to our #SafetekProfireAdvantage by getting urgent parts and trucks moved to and from local fire departments.
Artist: Beatles
Passions: Woodworking.
Quote: “Where are you going? - Crazy, want to come?” - Ken Allegretto