Meet The Team

At one time, I didn’t know there were fire truck salespeople – like most people, I just thought they showed up. We bring a passion and an integrity to the market, and care about what our customers need. We drive the truck once, our customers drive it countless times after that. I truly love what I do and couldn’t retire. I’d go crazy!

Having had the privilege of serving as a firefighter for many years, I know well the important role the fire service plays in keeping our communities safe. Firefighters are true role models and super heroes, and I am now honoured to help firefighters safely serve their communities.

With a Bachelor of Business Administration degree from the University of Prince Edward Island, Rebecca became a Charter Professional Accountant in BC in 2000. She has been an essential part of our team since 2012 and has been ‘letting it ride’ ever since!

Isabelle’s extensive administration experience and office support has molded her career in supporting high-level executives. Her role comes along with day-to-day variability, excitement and independence.

With a background as a sales engineer, Sean joined the team in 2000 and has been an integral part of our growth. He has always had an interest in building mechanics and is continuously challenging the status quo of fire trucks to make them work better.

Adam, originally from Fort Langley, BC, now calls Airdrie, Alberta home after relocating. With over 30 years of experience in Telecommunications as a Service Technician, Sales, and Installer, Adam brings a wealth of expertise to the team. Outside of work, he enjoys spending time with his two Husky mix dogs and working on various projects in his garage.

From rail to road to fire, Gregory holds an extensive portfolio of industry knowledge. He has a 25 year background in transportation engineering, manufacturing and sales.

With nearly 30 years of experience in the fire truck industry, Ryan has built a career spanning engineering, design, sales, and marketing. He finds great reward in guiding departments through the design process from initial concept to final delivery ensuring each truck helps firefighters do their job safely and effectively.

Through Emma’s passion for aesthetics and post-secondary education in emergency services, she curates a voice and visual for our brand elevating the connections we make at Safetek Profire.

Nisha brings over a decade of administrative and client service experience and is known for her vibrant style and love of true crime and stationery. Outside of work, she stays busy with her two young children, her puggle Nibbler, and her cat Luna.

Crystal is a lifelong learner with a passion for the automotive industry, specializing in finance, sales, and client experience. Known for her creativity and problem-solving skills, she is driven by curiosity, continuous improvement, and a dedication to building strong relationships.

With the help of Denise’s office side-kick “morkie” companion, Sam (woof), the pair assist in many areas of the finance department. Denise holds over 25 years of bookkeeping experience.

Janet comes with a range of professional backgrounds including work in television, the NHL and the NBA. You can also catch her on occasion in the office with her massive, but sweetheart dog, Wilson.

Having a Bachelor of Arts in Economics from the University of the Fraser Valley, Branden has established himself as a hard-working individual who always has a positive attitude. He is currently starting the process of getting his CPA designation.

Alex holds a degree in Criminology and Psychology and brings nearly 20 years of administrative expertise, fueled by a deep passion for organization and efficiency. A twice-published author and proud dog mom.

Carey has served as an important part of our growth since 2003. He has spent most of his career working in the fire industry. Carey is passionate about work, family and many outdoor activities.

Rob is the master of all things shipping and receiving. He says Safetek Profire is a great place to work with great people.

With 13 years of industry experience, Gord specialized in fire truck manufacturing before joining our team in 2013.

Since 2017, Will has played an important role serving our customers through his customer service and parts knowledge.

Laura is an all-star mom to 3 kids, a cat and a bunny. She is a proud ‘goalie mom’ and plays baseball on a co-ed team in her community.

Since 2017, Jeff has been an integral part of the Safetek Profire team with his ambition for new challenges and and willingness to learn new things.

Looking for a change in his career, Mike joined our team in 2022 from past experience in automotive, retail and construction supply industries. Mike, enjoys learning and taking on new challenges. He believes to serve the community is a privilege, but to serve our brave members of the fire service is truly an honour.

Hanna, our newest team member on our CX Team, draws inspiration from nature through hiking and embraces quality time with loved ones. Her passion for the outdoors and commitment to building connections amplify our team’s customer-centric approach.

Tyson’s knowledge as a Commercial Transport Mechanic as well as time spent as a Volunteer Firefighter has shaped his career as a Production Manager.

Nick is a passionate automotive enthusiast with an engineering mindset, driven to understand and improve how things work. specializing in fire and emergency vehicles, bringing over 15 years of hands on experience in systems  design, diagnostics, integration and performance. He values craftsmanship, precision, and continuous innovation.

Kyle, is an automotive enthusiast with a passion for modifying cars. His background is in IT and Computer Information Systems. He is excited to join the Safetek Profire team in a career that aligns with his passion for working on vehicles.

Eddy’s success as an EVT has been rooted from his passions relating to mechanical and electrical projects. He’s gone from building bicycles as a kid to fire trucks, cars and motorcycles professionally.

Dorrie joined the team in 2002, building her career from our admin & finance department to management of our service department. She has truly paved her way by way of her notable achievements in leadership and industry knowledge.

Devon, is a dedicated mechanic who has a passion for the outdoors – especially snowmobiling. His wife, Megan, and newly born daughter share random adventures along with their Sheltie dog.

From cars to boats, Nicholas has always had an interest in the mechanics of how things work. He works in a rewarding role as an EVT where he applies his skills to some of the most technical vehicles there is.

As a constant innovator and fixer, Tom thrives in his career as a welder/ fabricator and has been loving it for over 30 years.

Born in Fiji, Shad joins us with a love for firefighting and cars. Being a Red Seal Truck and Transport Technician, Shad holds a wide range of knowledge and expertise in the industry.

Caleb, brings youthful enthusiasm to fire truck welding and fabrication despite being new to the industry. At only 13 years old, Caleb, landed his first job in farming  that fuelled his upbeat attitude and passion for hands-on work.

William, a lifelong automotive enthusiast, chose the path of heavy-duty mechanics after high school to keep his passion for cars alive. With a background in soccer and hockey, he brings not only technical expertise but also teamwork skills, making him a valuable member to our team. In his free time, William enjoys anything related to cars.

Colby grew up in Sointula, a small fishing community on Northern Vancouver Island, and spent 18 years as a commercial fisherman and served on the volunteer fire department for 12 years. With a background as a millwright and machinist, he has extensive experience in vessel maintenance and retrofitting.

Dan, made a significant transition from a law career to welding, finding joy in hands-on work and new learning experiences. He is proud to support the team in their mission to help firefighters and looks forward to growing his skills alongside his colleagues.

With native roots in Mexico, Leo brings a colourful energy and genuine care for people to the table. His experience in the restaurant industry gave him a sharp eye for detail, ensuring every operation runs smoothly and every client feels valued. His dedication and energy are evident in everything he does.